NEWS
Latest news published by Instandads
AI's Impact on Advertising
December 20, 2021
AI technology is rapidly evolving, enhancing the ability to generate highly personalized and relevant ads. However, this also brings challenges as AI can create convincing fakes, threatening brand authenticity. The advertising sector must balance these benefits with the risks, emphasizing ethical AI use to maintain consumer trust and brand integrity
Media Sustainability Initiatives
December 20, 2021
Media sustainability remains a critical topic in 2024. Amazon Ads joined Ad Net Zero, committing to reducing the carbon impact of advertising. This move reflects a broader industry trend where brands are increasingly setting public targets to achieve net-zero carbon emissions and prioritizing sustainable business practices to meet growing consumer expectations
Growth of FAST Channels
December 20, 2021
Free ad-supported streaming TV (FAST) channels are expected to thrive as linear TV continues to decline. These channels offer advertisers the benefits of both traditional and digital media, including better audience targeting and measurement capabilities. This shift is driven by consumers' increasing preference for on-demand content without subscription fees
Cannes Lions 2024 Highlights
December 20, 2021
The Cannes Lions International Festival of Creativity recognized Unilever as the Creative Marketer of the Year 2024. This accolade highlights Unilever's commitment to innovative and effective marketing strategies that resonate globally. Additionally, Jacques Séguéla received the prestigious Lion of St. Mark award for his lifetime achievements in the advertising industry
Programmatic Advertising and Media Quality
December 20, 2021
As programmatic advertising continues to dominate, there is a growing emphasis on combating inefficiencies and enhancing media quality. Marketers are urged to focus on ad placements that ensure human visibility and contextual relevance, optimizing ROI and supporting quality journalism and diverse content creators
Innovations in Streaming and Live Sports Advertising
December 20, 2021
Connected TV (CTV) and live sports are becoming key areas for advertising innovation. Platforms like Prime Video are incorporating limited ads and partnering with major brands to enhance viewer engagement through interactive video ads. This trend is set to continue, with significant ad spend projected for CTV and live sports content in 2024
